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Syracuse University SURFACE Social Science - Social Science - Dissertations 12-2011 Applying the Golden Rule towards Recruitment Effectiveness Amanda Grant Nicholson Syracuse University Follow this and additional works at: /socsci_etd O Part of the Social and Behavioral Sciences Commons Recommended Citation Nicholson, Amanda Grant, Applying the Golden Rule towards Recruitment Effectiveness（2011）. Social Science - Dissertations. Paper 177. This Dissertation is brought to you for free and open access by the Maxwell School of Citizenship and Public Affairs at SURFACE. It has been accepted for inclusion in Social Science - Dissertations by an authorized administrator of SURFACE. For more information, please contact sur 伍 ce@. ABSTRACT The purpose of the present work was threefold: (1) to examine the perceptions of what makes retail recruiting organizations attractive to college undergraduates and examine what attributes recruiting organizations believe students are attracted to; (2) to examine the differences in these perceptions with particular interest in the role of the recruiters themselves and (3) to test whether specific recruitment attributes, ranked highly by the students, impacted variables already cited in the extant literature, in order to assist human resources professionals increase the effectiveness of their recruitment practices. In the fall of 2008, four in-depth interviews with key retail recruiters, and a focus group with six senior retail undergraduate students were held. The following spring a Q-study was administered to eight recruiters and nineteen students utilizing the data collected from the focus group and interviews. In fall of 2010 and early 2011, three conjoint analysis experiments were conducted to measure the impact of specific recruiter behaviors identified by the students as being of key importance to their attraction, upon the variables of personableness, informativeness and competence, widely cited as being of significance to appl