沟通策略讲义.pptx

CHAPTER TWOCommunication Strategy沟通策略 What is MC?MC is the whole process of the communicator sending information in exchange for the audience’s reaction and response. (sending information to get things done)管理沟通是指沟通者为了获取沟通对象的反应和反馈而向对方传递信息的全部过程。BUT People often confuse the act of communicating with the process of communication.sentreceivedunderstoodComplied Really a straight line? 图2.1 A Model of MC Strategies Communicator strategy沟通者策略 Audience strategy听众策略 Message strategy信息策略 Channel choice strategy渠道选择策略 Culture strategy文化策略三、管理沟通要素（Elements of MC）沟通者 Communicator (Who is initiating action?)听众 Audience (positive, neutral, or negative ; key or secondary audiences )沟通目标 Communication Objective (solving problem)环境 Cultural context (internal external)信息 Message (Consider how much information they need, what doubts they’re likely to have, how your proposal will benefit them?)媒介 Channel （speak, write, call, E-mail, meet, fax, produce a videotape, or hold a press conference )反馈 Response (Communication is not an act, but a process. ) Successful business communication depends on answering a few crucial questions: Have you mastered and organized all the relevant information? Have you taken into account the personal and organizational context? Have you defined a clear, achievable objective? Have you considered the needs of your audiences? Have you expressed yourself as clearly, vividly, and forcefully as possible? Have you chosen the right communication channels? 有效管理沟通的检核表你是否已经掌握并组织好沟通过程中所有相关的信息?你是否了解或掌握好了有关个体和组织的背景资料和环境状况?你是否明确要实现和能实现的目标?你是否清楚听众的需要?你是否清晰、生动和有说服力地表达你的观点?你是否选择了正确的沟通渠道? Communicator strategy 第一节 沟通者策略Who am I?Why am I doing this?How am I going to do it?Discussion:Communicator strategy Case 1： You are fresh from university and new in the company. Today you have the honor to make a speech on behalf of the new recruits at the welcome meeting which is to be attended by both the new comers and other staff members of the company, including the s