会计英文教材第一集 .pptx

INTERMEDIATE ACCOUNTING;FINANCIAL REPORTING;Learning Objectives;Learning Objectives;Learning Objectives;;Accounting provides a vital service in today’s business environment. Accounting is concerned primarily with quantitative financial information that is used in conjunction with qualitative evaluations in making judgments.;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Sunday, July 18, 2021 10、市场销售中最重要的字就是“问”。09:08:5909:08:5909:087/18/2021 9:08:59 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2109:08:5909:08Jul-2118-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。09:08:5909:08:5909:08Sunday, July 18, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2109:08:5909:08:59July 18, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。18 七月 20219:08:59 上午09:08:59七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 219:08 上午七月-2109:08July 18, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/18 9:08:5909:08:5918 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。9:08:59 上午9:08 上午09:08:59七月-21 ;Accounting information is used in making decisions about how to allocate scarce resources. Although accountants place much emphasis on reporting what has already occurred, this past information is intended to be useful in making economic decisions about the future.;Users of Accounting Information;Users of Accounting Information;;Financial Reporting;;Financial Statement Relationships;Relative Frequency of Audit Opinions (1998);;;U.S. Accounting Standard- Setting Bodies;U.S. Accounting Standard- Setting Bodies;U.S. Accounting Standards Setting Bodies;;;;Maintains power to regulate registrant companies.;FASB Authority Sources-- AICPA;;;;;What is GAAP?;International Accounting Standards Committee;;Objectives of Financial Reporting;Objectives of Financial Reporting;Objectives of Financial Reporting;Objectives of Financial Reporting;Objectives of Financial Reporting;Objectives of Financial Reporting;Objectives of Financial Reporting;;;What About Conservatism?;Elements of