企业战略管理第9章 .pptx

Chapter 9Strategy Review, Evaluation, Control;Chapter Outline;Chapter Outline;Chapter Outline (cont’d);Organizations are most vulnerable when they are at the peak of their success -- R.T. Lenz 处于成功巅峰的企业最易受到攻击;-- Strategies become obsolete战略变得过时 -- Internal environments are dynamic -- External environments are dynamic;Vital to the organization’s well-being战略评价对企业至关重要 Alert management to potential/actual problems in a timely fashion及时评价可以使管理当局对局势恶化之前对现有问题或潜在问题采取有效措施 Erroneous strategic decisions can have severe negative impact on organizations错误的战略决策会给企业带来严重后果;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Sunday, July 18, 2021 10、市场销售中最重要的字就是“问”。09:00:5609:00:5609:007/18/2021 9:00:56 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2109:00:5609:00Jul-2118-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。09:00:5609:00:5609:00Sunday, July 18, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2109:00:5609:00:56July 18, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。18 七月 20219:00:56 上午09:00:56七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 219:00 上午七月-2109:00July 18, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/18 9:00:5609:00:5618 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。9:00:56 上午9:00 上午09:00:56七月-21 ;Examine the underlying bases of a firm’s strategy检查企业战略的内在基础 Compare expected to actual results比较实际结果与预期结果 Identify corrective actions to ensure that performance conforms to plans采取纠正措施，确保行动与计划保持一致;Complex sensitive undertaking复杂而敏感的工作 Overemphasis can be costly counterproductive过分强调战略评价可能会带来高额费用开支及多重负面效应;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy Review, Evaluation, Control;Strategy