功能性肉制品研发策略与挑战 .pptx

功能性肉制品研发策略与挑战Strategy Challenge for Development of Functional Meat Products刘学铭（Xueming Liu）广东省农业科学院蚕业与农产品加工研究所Sericultural Agri-Food Research Institute, Guangdong Academy of Agricultural Sciences (GAAS)目录 Contents1肉类食品的营养与危害Nutrition and Hazards of Meat Products3功能性肉制品开发策略 Development Strategy for Functional Meat Products2功能性肉制品概述 Introduction of Functional Meat Products4功能性肉制品研发挑战Challenge for Development of Functional Meat Products肉类食品的营养与危害Nutrition and Hazards of Meat Products营养(Nutrition)危害(Hazards)1.1 肉类食品的营养Nutrition of Meat Meat Products“Complete” proteinFatty acidsVitamin (B complex)MineralsOther bioactive compoundsConjugated linoleic acid (CLA): Cholesterol-lowering;Associated with anticancinogenic, antidiabetic, and antiatherogenic effects;Strengthening immune system, bone metabolism;Improvements in body composition.L-carnitine In beef 332–1870 mg/kg dry matter and in pork (135–830 mg/kg dry matter;Regulation of fat and carbohydrate metabolism;Essential for absorbing calcium to improve skeletal strength and to form lean muscle mass;Antioxidant.Novel aspects of health promoting compounds in meat: Preventing muscle wasting diseases, such as in sarcopenia;Reducing food and calorie intake to prevent metabolic syndrome; Blood pressure homeostasis via ACE-inhibitory components from connective tissue, and Maintaining functional gut environment through meat-derived nucleotides and nucleosides. In addition, meat could be an important source of phytanic acid, conjugated linoleic acids and antioxidants.1.2 肉类食品的危害Hazards of Meat Meat ProductsObesityType 2 diabetesCancerCardiovascular disease, hypertension, stroke9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。10、市场销售中最重要的字就是“问”。11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他