创建品牌资产 .pptx

;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-2;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-3;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-4;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-5;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-6;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-7;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Tuesday, July 20, 2021 10、市场销售中最重要的字就是“问”。23:43:4223:43:4223:437/20/2021 11:43:42 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2123:43:4223:43Jul-2120-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。23:43:4223:43:4223:43Tuesday, July 20, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2123:43:4223:43:42July 20, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。20 七月 202111:43:42 下午23:43:42七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 2111:43 下午七月-2123:43July 20, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/20 23:43:4223:43:4220 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。11:43:42 下午11:43 下午23:43:42七月-21 ;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-9;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-10;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-11;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-12;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-13;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-14;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-15;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-16;Copyright ? 2009 Pearson Education, Inc. ?Publishing as Prentice Hall 9-17;Copyright ? 2009 Pearson Educa