有效率的物流配送.pptx

有效率的物流配送 連續補貨系統案例-寶僑家品;1990 年代;那些是這次變革的先驅?;亞洲: 跨國性大型連鎖零售商;為什麼 僅有部份 新興大型零售商會贏得市場?;新課題;;台灣零售通路的演變:;環境: 許多小型商店(含便利商店) 數量不多,競爭力強大的零售商和大盤商 競爭優勢所在: 零售商: 合理(價值的)定價 與供應商形成策略聯盟 效率化的消費者回應(ECR) 供應商: 策略性的客戶管理 依據效率化所訂定的交易條件 強勢(高迴轉)商(單)品 效率化的消費者回應(ECR);;ECR is an industry strategy in which distributors and suppliers work together to deliver better consumer value.;;;; WORLWIDE SUPPLY CHAIN INEFFICIENCIES;Where are the Costs ? ;條碼在物流上的應用;As Manufacturers Are Getting MORE……..;1. Store’s send POS data to their HQ (EDI);Value;Think of all the things we do to confuse our customers and consumers... We can maximize the supply side benefits of ECR, by creating a transparent demand environment;A Real Life Example..... Creating a Transparent Purchasing Environment for our Customers and Our Consumers;So here was the situation...;Value Pricing...;ECR 計分卡;透明化 促進真正的效率並分辨那些是無效率的 信任 供應商與零售商必需成為一種伙伴關係 資訊共享,而非只作表面功夫 消費者導向 共同努力來創造需求 全方位的合作 管理整個系統,而非侷限於變更成本或收益上;What will we do differently?;傳統的;零售商 / 供應商 介面團對; Focus on team objectives, not limited by functions measures Externally focused; rather than only internally focused Transparent terms for all customers; no custom-made deal from sales personnel;;HOW CRP WORKS;;;;;;;;;;;;PG 客服部;;;;;;;;Meet GOAL !;;QUESTIONS ??