第五章竞争性对抗与竞争动态.pptx

;;战略管理过程;KNOWLEDGE OBJECTIVES;KNOWLEDGE OBJECTIVES;;; OPENING CASE P119DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS;破坏性创新：战胜竞争对手的法宝;破坏性创新：战胜竞争对手的法宝;OPENING CASE DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS;破坏性创新：战胜竞争对手的法宝;;IMPORTANT DEFINITIONS ;竞争者;IMPORTANT DEFINITIONS ;重要定义;IMPORTANT DEFINITIONS;; ;;COMPETITOR ANALYSIS;COMPETITOR ANALYSIS;柯达胶卷的竞争者; ;Competitor Analysis;Examples from text (p. 123);MARKET COMMONALITY;Competitor Analysis;结论; ;战略聚焦：;;COMPETITIVE DYNAMICS;Competitive Dynamics: 3 Market Cycles; Gradual Erosion of a Sustained Competitive Advantage; ; ;Competitive Dynamics: 3 Market Cycles (Cont’d); ; ;Developing Temporary Advantages to Create Sustained Advantage发展暂时性优势来创造可持续性优势;Competitive Dynamics: 3 Market Cycles (Cont’d); ;COMPETITIVE DYNAMICS VERSUS RIVALRY;竞争性对抗与竞争动态;战略聚焦：;?2013 Cengage Learning.? All Rights Reserved.? May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ;