虎航旅游经济学分析价格弹性.pptx

Tiger airwaysMember:任飞儿 曹旭雪 杨洋 迟贻丹 吴思雯Outline IntroductionValue addedPrice elasticity of DemandCross Elasticity of Demand Income elasticity of DemandSupply and Supply elasticitySuggestionIntroduction Tiger Airways Singapore is called Tiger air which was incorporated on 12 December 2003. It is a low-cost airline headquartered in Singapore. It operates services to regional destinations in Southeast Asia, Australia, China and India from its main base at Singapore Changi Airport. Value added1. Meaning:Value added is a firm’s revenue minus what it paid for intermediate goods. It usually measures value created by economic activity.Therefore, it’s a very important standard to judge of the development of a company.2.How to calculate value added?Formula Value added= revenue-cost of intermediate goods 附加价值= 销售收入一外部购入价值部分3. revenue and costRevenue:Tiger air’s revenue usually comes from selling airline tickets, carriage, food and beverage and extra services.Though Tiger air is a low-cost airline, tickets are still a big part of revenue.Cost of intermediate goodsLabor:Labor is the largest single category of costs for Tiger air which is made up more than 30 percent of total costs.Aircraft FuelFuel is the second highest category of costs for the airlines. It may make up about 15 percent of an airline’s cost. But in years in which fuel costs are very high, such as 2007, fuel can make up over 30 percent of airline operating costs.Therefore, the swing in fuel prices can have important impacts on the profitability of the airline business. Equipment There are three basic types of aircraft in airline industry which are turboprop aircraft, single-aisle jets, and twin-aisle jets. The airlines buy many of their aircraft outright, either new aircraft from manufacturers or used aircraft from other airlines.As for Tiger air, it bought new A320 aircraft from manufacturers. Because single type of aircraft can decrease the costs.Maintenance Airlines usually perform their own maintenance o