战略需求分析问卷.pdf

战略需求分析问卷（ SNAQ ） STRATEGIC NEEDS ANALYSIS QUESTIONNAIRE 战略需求分析问卷 Stretigic Needs Analysis Questionnaire IFC-CPDF Page 1 of 45 战略需求分析问卷 Stretigic Needs Analysis Questionnaire 了解贵公司及其所从事的商业活动 UNDERSTANDING YOUR BUSINESS 这是 SNAQ 的第一部份，主要用于了解贵公司的概况。同时也包括了您个人对公司的目标与期望。这些信 息将用于经营业绩改善项目模块一 -- 了解你的公司及其所从事的商业活动。 This first section of the SNAQ focuses on providing a general business overview. It also examines your personal goals and your hopes and aspirations for your business. The information will be used in Module 1 of the Business Performance Improvement Program – Understanding Your Business. 企业概况 Business Overview 1. 企业名称 ? What is the name of your business? 2. 企业地址 ? What is the name of your business? 3. 企业成立日期 ? When was your business first established? 4. 你的企业是收购的吗？如果是，请提供企业的收购日期以及收购 金额。 是 不是 Did you buy your business? If yes, provide details of when you purchased the business and how much you paid for it. ￥ 5. 企业介绍：请说明所生产的产品，以及所提供的服务。是零售商、生产厂家、分销商、还是服务行业？ 请在下面做简要介绍。 Please describe your business. What products and services do you sell? Are you a retailer, manufacturer, distributor or service provider? Please briefly describe below. IFC-CPDF Page 2 of 45 战略需求分析问卷 Stretigic Needs Analysis Questionnaire 6. 请介绍贵公司所处的行业 What industry (s) do you operate in? 7. 请说明贵公司所服务的市场？请描述贵公司所服务的客户。 What markets do you serve? Please describe your customers? 8. 请说明贵公司的客户结构。请说明企业客户在公司所有