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Management of the network markting fou SMEs
Abstract : Today, mankind has entered the era of rapid economic development
of e-commerce-based network. A full range of rapid development and wide
application of computer network technology on contemporary society, but
also brought great changes to the enterprise marketing management.
Network Marketing the new marketing methods to adapt to the changes of
the era of the development of network technology and information networks,
it has changed the traditional marketing concept, marketing strategy,
marketing, ways and means, will becomethe mainstream of the current era
of corporate marketing. The face I had many problems in the SME network
marketing, we should also be a clear understanding of the inevitability
of its development, which requires all aspects of synergy and cooperation,
to build a good network consumption environment, and promote the continued
development of network marketing.
Keywords: network marketing sales model of network management
marketing planning SME.
1.The network marketing existence question of enterprises
(1)The network marketing concept problems
The enterprise in China network marketing knowledge existing two
extreme ideas: the idea that the network marketing is a hi-tech enterprise
of things, with traditional industries. Or think about network marketing
is online sales, and witnessed network store losses, clusters of
phenomenon more lost network marketing power. Another idea thinks, the
network provides a them with large enterprises equal competition, as long
as the platform of small and medium-sized enterprises owned and big
enterprises as elegant website design, provide and large enterprise the
same product and service, small and medium-sized enterprise may use the
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