试论营销渠道的重要性(On the importance of marketing channel).pdf

试论营销渠道的重要性（On the importance of marketing channel） 2009 issue thirtieth (total 142nd issues) modern corporate culture MODERN ENTERPRlSE CULTURE NO.302009 (CumulativetyNO.142) On the importance of marketing channel . (Hangzhou Machine Tool Group Co., Ltd., Zhejiang, Hangzhou 310012, China) Abstract: marketing channel is a long-term, complex interpersonal management, in the short term The most difficult to imitate, the article focuses on the concept of marketing channels and its characteristics, marketing The significance and function of the channel highlighted the last P in the marketing 4P of twenty-first Century Marketing channels have become key strategies for successfully meeting customer and competitive needs Weapon. In the -3 today channel is king of the market environment, how to pass marketing channels? Management of competitive advantage, the completion of the companys strategic objectives, is each company managers Problems that must be faced. Key words: market competition; marketing channel; marketing channel management CLC number: F274, document identification code: A Article number: 1674-1145 (20o9) 30 - 0003-02 In the human 2l century, every day, fierce market competition and strong technological change Make marketing channels become more important. Why does this happen? The company found that the product, price and promotion strategy in the marketing mix were used to win the competition Contention has become increasingly difficult. From a product strategy point of view, technology is fast Moving rapidly from one company to another, and global competition makes competitors tolerant A chip that is easily equal to the quality of a products design features and quality; any company relies on its product Such an ability that is superior to or different from other competitors has become extremely difficult Maintain a sustainable competitive advantage through a price strategy, or even a spirit gained from a product