跨文化管理的措施与原则(Cross cultural management measures and principles).pdf

跨文化管理的措施与原则（Cross cultural management measures and principles） ??? cross culture management is also known as the cross culture management, management guru Peter. Drucker said that the multinational business enterprise is a multicultural organization, its management idea is basically a political and cultural diversity on the combination of unified management philosophy. For the implementation of international business strategy of the enterprise, often to employees especially management personnel sent abroad, so this part of the staff will be completely different from the native culture in a cultural environment to live and work. In orde to let them play a prope role, must ca y out cross-cultural training, the ability of intercultural communication and cross-cultural management knowledge and master the cultural differences, cultural differences bring to overcome ba iers to communication and management. ??? according to a survey of Canada, 1/3 overseas managers fail, the main reason is that multinational companies failed to pick those cultural differences through training of suitable candidates to go overseas. Cross cultural business enterprise should through effective training, training management personnel can be suitable for different cultures and have positive spirit of innovation. Therefore, the success of cross-cultural training will enable enterprisesto change the traditional management unit of cultural situation, give full play to the role of cultural synergy, overcome the adverse effects of cultural diversity and cultural differences, make the enterprise highly competitive in the international competition. ??? with words, cross-cultural management is learn and sermons. Set up the China type of cultural marketing is a new trend in enterprise internationalization management art, we can not completely copy the culture of the host country, give up the advantage, Handan, can not be completely in acc