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女人更新 保护更新
女人更新 保护更新 营销策划书
一 前言 · ······························· ································ ···················· 第2 页
二 品牌简介 · ······························· ································ ·············· 第2 页
三 市场环境分析 · ······························· ································ ········ 第2 页
1 营销环境分析 ································ ································ · 第2 页
2 市场概况 · ······························· ································ ······· 第2 页
a 市场的规模································ ······························· 第2 页
b 市场的构成································ ······························· 第2 页
消费者分析 · ······························· ································ ··········· 第3 页
1 消费者的总体消费态度 · ······························· ······················ 第3 页
2 现有消费者分析 ································ ······························ 第3 页
3 潜在消费者 · ······························· ································ ···· 第3 页
4 消费者分析总结 ································ ······························ 第3 页
五 产品分析 · ······························· ································ ·············· 第3 页
1 清新瞬洁系列 ································ ································ · 第3 页
2 瞬洁系列 · ······························· ································ ······· 第4 页
3 超值系列 · ······························· ································ ······· 第4 页
4 护垫系列 · ······························· ································ ······· 第4 页
六 护舒宝的SWOT 分析 · ······························· ······························ 第5 页
a 优势································ ································ ········ 第5 页
b 劣势································ ································ ········ 第5 页
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