国际经济与贸易-中国跨境电商企业在东南亚市场面临的机遇及挑战.docxVIP

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2021-10-17 发布于四川
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国际经济与贸易-中国跨境电商企业在东南亚市场面临的机遇及挑战.docx

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Opportunities and Challenges Faced by Chinese Cross-border E-commerce Enterprises in the Southeast Asian Market Abstract： In recent years, the cross-border e-commerce in China has a great development, and its prospect is favored by many people in this industry. At present, e-commerce in southeast Asian countries is still in a Blue Ocean market, which is in an initial stage of rapid development, with huge market potential and rapid growth. The implementation of the One Belt and One Roadn initiative has brought huge dividends to the countries along the routes in central Asia, eastern Europe and southeast Asia. Southeast Asian countries have become the focus of many cross-border e-commerce sellers. With the good development momentum of the southeast Asian market, Chinese e-commerce enterprises are also facing the challenges of logistics, payment and other issues. This paper first introduces the development status of Chinas cross-border e-commerce in the southeast Asian market, and then uses SWOT analysis to analyze the problems existing in the development of Chinas cross-border e-commerce in the southeast Asian market. Finally, puts forward suggestions for Chinas cross-border e-commerce enterprises to develop the southeast Asian market. Keywords: Chinas cross-border e-commerce, Southeast Asian market, Opportunities and challenges TOC \o 1-5 \h \z \o Current Document 第1章绪论 1 \o Current Document 1.1研究背景和意义 1 \o Current Document 1.1.1本课题的背景分析 1 \o Current Document 1.1.2本课题的研究意义 2 \o Current Document 1.2文献综述 3 \o Current Document 1.3课题研究方法和内容 3 1.3. 1研究方法 3 1.3.2研究内容 3 \o Current Document 第2章我国跨境电商在东南亚市场的发展现状 5 1运营模式 5 \o Current Document 2.2商品种类 5 \o Current Document 3市场布局 5 \o Current Document 第3章中国跨境电商发展东南亚市场的SWOT分析 7 1 S——优势分析 7 \o Current Document 1. 1全球电商巨头少，市场潜力大 7 \o Current Document 1. 2人口众多，需求大 7 \o Current Document 1. 3互联网和智能手机普及率高 8 2 W——劣势分析 8 \o Current Document 2. 1文化差异增加市场进入难度 8 \o Current Document 3.2.2支付方式不匹配 9 \o Curre