ACNielsen护垫调查(英文).pptx

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ACNielsen护垫调查(英文).pptx

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Liner Category OverviewLiner Sales Price Trend, NationalMarket Growth Rate Slow Down%Sales Growth( MAT ON03 vs ON02 )+10% - in volume0% - in valueLiner Segment Importance Growth, NationalUltra Thin/Breathable More Welcome With Importance IncreasingMAT %GrowthVolume baseValue base-2%7%31%46%-8%2%-15%-8%-9%2%Liner Prod. Segment Importance, Nat.Volume baseLiner Prod. Segment Importance, Nat.Value baseLiner, National Top Brands ShareCarefree Leading Share Maintain; Small Locals Gained Share YearlyVolume ShareValue ShareMATMATShareShareMATMATON02ON03DifferenceDifferenceON02ON03CAREFREE18.618.6-0.1CAREFREE16.917.10.2SOFY16.916-0.8SOFY1715.8-1.2ANERLE11.411.80.4ANERLE9.69.60WHISPER5.55.70.3CB7.25.4-1.8CB7.35-2.4WHISPER3.94.50.7YIMUCAO1.33.11.7YIMUCAO1.32.91.6LADY CARE3.72.8-0.9SOFT1.22.21ABC22.60.6LADY CARE2.71.9-0.8SOFT1.120.9BEST1.61.80.2HAO S.S.1.51.50HAO S.S.1.71.70O.BRAND30.730.90.2O.BRAND36.937.10.2Liner Top Brand Vol. Share Trend, Nat.Carefree Maintain Leading Share Position And Share Stagnant In Latest Half YearTop 5 All(Liner Base)0.60.80.91.51.41.51.82.43.02.63.13.43.9YIMUCAO0.80.90.80.91.01.41.91.82.52.31.61.91.9SOFT3.03.53.14.24.43.73.53.32.92.92.52.82.6LADY CARE0.40.60.31.00.82.01.21.31.51.51.11.01.0BEST1.10.91.01.31.22.42.01.41.41.61.61.51.3HAO S. S. 30.231.031.033.230.931.931.231.730.529.232.235.434.5O.BRANDLiner Top Brand Val.Share Trend, Nat.Same As ValueTop 5 All(Liner Base)YIMUCAO455781010141516171820SOFT3436111212131312111112LADY CARE35353436363335363533313033BEST20181718171720212119171614HAO S. S. 67810131213151514141213Liner Top Brand Distribution Trend, Nat.Distribution Compete Head With Key CompetitorsWeighted DistributionLiner, Top Brand Price Trend-NationalKey Competitors Price Maintain Stable During Latest YearRmb/PcsON01ON02DJ03FM03AM03JJ03AS03ON03CAREFREE0.230.190.180.190.200.200.190.19SOFY0.220.180.180.180.180.170.180.17ANERLE0.230.220.220.220.210.220.210.21CB0.220.180.170.160.160.160.150.15WHISPER0.400.240.230.230.220.220.210.21YIMUCAO0.210