汽车雷克萨斯NX创意案.pptx

NX THINK CREATIVE INNO + CYBERI SHAVED我把我的胡子刮了NEW NXCREATIVE PROPOSAL创意案BRIEFGOOD INNOVATIONLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKNEWNXCREATIVE PROPOSAL 11th JUNELEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKSHAVEYESTERDAY，I DID IT.一般情况下，提案前 我是绝对不刮胡子的 因为公司不让吓唬客户LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKTRUTHWHEN I WAS A KID那是我那真的是我LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKSPRINGPUMCH记得那是小时候一个阳光灿烂的春天LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKSWEET LIES他们给了我一块糖 然后 ...LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKFREAKY KID然后我就变成了一个 问题儿童LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK80/90NEW GENERATION他们说我们是 问题儿童的一代LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINKA FREAK不开心你见过一个自己特美的怪胎吗LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK那一个问题THAT QUESTION我难受了很久直到遇到了那个问题LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK问题THE QUESTION狼/ 树/ 蜡烛 还有你狼追你跑，你上树狼咬不到，狼尾巴上有一根蜡，蜡烛熄灭，烧到狼，狼疼跳得高，就咬到你而且，蜡烛马上就要熄灭LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK答案THE ANSWERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK洞 察这代人从小循规蹈矩 总是离经叛道，并不 是因为他们有问题THEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK洞 察他们相信在每一个看似理所 当然的答案背后THEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11th JUNE 2014CREATIVEINNO + CYBERNX THINK信 念都有一个更牛逼的答案WE BELIEVED每个理所当然的答案背后，一定LEXUS NEW NX LAUNCH CAMPAIGN CR