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语法练习 18-独立主格结构
B
There are thousands of products of all colors and shapes in a supermarket , making you
believe that they are worth a try . How ? Packaging ( 包装 )is the silent but persuading salesman .
There on the shelves, each bottle, can, box, and jar has been carefully designed and measured
to speak to the inner self of the consumer (消费者) , so that is buying not only a product but also
his belief in life. Scientists have studied consumer behavior recently and found that the look of the
package has a great effect on the “quality of”the product a nd on how well it sells, because
“Consumers generally cannot tell between a product and its package. Many produc ts are packages
and many packages are products, ” as Louis Cheskin, the first social scientist studying consumers
feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that
colors draw human attention quickly. Take V8 for example. For many years, the bright red color
of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And
the word “green ” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because
these shapes are pleasing to both the eye and the heart. That ’s why the round yellow M signs of
McDonald ’s are inviting to both young and old.
This new consumer response (反应)to the colors and shapes of packages reminds producers
and sellers that people buy to satisfy both body and soul.
A .the pleasing color of the package B .the special taste of the product
C .the strange shape of the package D .the belief in the product
61. If a package or a product is round in shape, it can ________.
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