GRE阅读练习：零售业中的传统采购与网购.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习：零售业中的传统采购与网购 GRE阅读练习：GRE阅读练习：零售业中的传统采购与网购 GRE考试精品课程训练  THERE is a huge difference between being late and being too late,said Dalton Philips, the boss of Morrisons, on November 21st, as he announcedthe launch of the British grocers online-shopping service.  莫里森公司的老总菲利普于11月21日宣布实行英国杂货店商网购服务，并且说道：迟了和太迟了之间有着很大差别。  Morrisons competitors have been selling broccoli and baby foodvia the internet for more than a decade.  莫里森公司的竞争对手已经通过网络销售花椰菜和婴幼儿食品长达十多年了。  Britains fourth-largest grocery chain had shunned e-commerce as aprofit-sapping distraction.  英国第四大百货连锁店 一直将电子商务视作其利润的瓜分者并加以规避。  It paid with falling market share and the defection of some of itsbest customers to Tesco, the countrys biggest grocer, and Ocado, anonline-only supermarket.  而代价是不仅丢失了市场份额，也失去了它们最 好的客户。这些客户转而投向英国最 大的食品杂货商乐购公司和只做网上超市的Ocado公司。  Morrisons change of heart will be noticed beyond Britain.  莫里森公司的回心转意将会引起英国以及以外的关注。  Grocery is the biggest category in retailing but the mostresistant to the advance of online shopping.  食品杂货是零售业中最 大的 一类，但也是最 抵制网上购物发展的 一类。  Even in Britain, where it has gone furthest, it may account forjust 5% of sales this year.  即使是在英国，网上购物也已经发展很久了。可能会占到今年总销售额的5%。  But it is growing fast everywhere.  这种迅速发展的网购势头随处可见。  The Boston Consulting Group expects the global market to grow from36 billion this year to 100 billion by 2018.  波士顿咨询集团预计截止到，全球的市场将会从今年的360亿美元增长到1000亿美元。  Grocers have held back for good reasons.  杂货商放慢脚步是有原因的。  Like many bricks-and-mortar merchants they fret that onlinecommerce will shrivel sales in stores but not the costs associated with them.  很多实体商铺的老板担心在线商务会其他们的销售额下降，但是却不会降低其相应的成本。  Grocery, with its tiny profit margins, adds complications.  作为收益颇微的食品杂货更使这 一情况变得雪上加霜。  Virtual shopping-carts contain dozens of low-value items, whichmust be stored at different temperatures.  虚拟的购物车中包含着很多低价值的物品，这些物品都需要在