GRE阅读练习： 德国奔驰意欲赶超宝马奥迪.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习： 德国奔驰意欲赶超宝马奥迪 GRE阅读文章：GRE阅读练习： 德国奔驰意欲赶超宝马奥迪 GRE考试精品课程训练  AS A corporate motto, The best or nothing has a timeless quality.  作为戴姆勒公司的座右铭，唯有最 好彰显着一种永恒的品质。  Gottlieb Daimler pasted it on the wall as he went about inventingthe modern car in the late 19th century.  十九世纪晚期，当戈特利布·戴姆勒着手发明现代汽车的时候，他将这句话贴在墙上。  In 2010 the firm that bears his name adopted it as a slogan.  2010年，这个以其创始人名字命名的公司将这句话作为广告语。  It was as badly timed as a misfiring engine. Mercedes-Benz,Daimlers car division, already trailing BMW in terms of sales andprofitability, saw another Geman premium carmaker, Audi, also start to pullaway in the same year.  作为一个正走下坡路的公司，这个口号来的有点晚。在销量、盈利方面，戴姆勒旗下的奔驰都已双双落后宝马。同期，德国另一高档汽车制造商奥迪也开始将奔驰甩在身后。  Yet this year Daimlers shares have surged by 40%, persuadingoptimists that the firm is catching up.  然而，今年戴姆勒公司的股价涨幅高达40%，乐观人士开始相信该公司正逐步赶上。  This week it said its worldwide sales in October had risen 15%year-on-year to a new record.  据说，本周戴姆勒10月份的全球销量同比增长15%，再创新高。  Dieter Zetsche, Daimlers boss, is confident.  对此，戴勒姆现任董事长迪特·蔡澈信心十足。  At theFrankfurtmotor show in September he reiterated that his firmcan become the worlds top premium carmaker by 2020, helped by the launch of afleet of new models.  9月，戴勒姆公司在法兰克福车展上发布了多款新车，藉此机会他重申到2020年戴勒姆将会成为世界上最 顶级高档汽车制造商。  Before this years rally, Daimlers shares were roughly where theywere when Mr Zetsche took over in 2006, whereas BMWs had doubled.  在此之前，戴勒姆公司的股价同蔡澈2006年刚接手时差不多，而现如今宝马股价早已翻了一番。  Mr Zetsche has completed Daimlers return to its core business ofmaking premium cars after years of costly errors.  多年的错误导向让戴勒姆公司付出了惨重的代价，蔡澈让公司重新回到其核心业务，即豪华汽车上。  An attempt in the 1990s to turn it into a transport conglomerate,adding planes, trains and even spaceships to the mix, had ended in failure.  上世纪九十年代，戴勒姆公司尝试向运输集团转型，增加了飞机、火车、甚至宇宙飞船制造业务，但却以失败告终。  Mr Zetsche presided over the demise of Daimlers sta