GRE阅读练习：移动设备与传统电视博弈.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习：移动设备与传统电视博弈 GRE阅读文章：GRE阅读练习：移动设备与传统电视博弈 GRE考试精品课程训练  IN THE television business, as at buffets, people crave seconds.  电视业务，就像自助餐，人们渴望快捷。  A series is deemed a success if it is renewed for another season.  如果能一个赛季续约就被认为是一系列的成功。  The industry is currently obsessed with the second screen—mobilephones and tablets that people play with while they watch TV.  该行业目前无法摆脱于第二屏幕-他们在看电视时玩手机和平板电脑。  Around three-quarters of American internet users regularly fiddlewith a mobile device while watching the gogglebox.  大约四分之三的美国互联网用户经常边玩手机边看电视。  Media executives are abuzz working out how to turn thisdistraction into profitable transactions.  媒体高管们正在讨论如何将这种分心转成有利可图的交易。  Twitter, a social-media firm which published its filing for aninitial public offering, has big ambitions for little screens.  Twitter，一个提交其首次公开募股的社交媒体公司，在小屏幕上有很大的野心。  It trumpets its role as a complement to TV, pointing out thatAmericans sent 24m tweets during this years Super Bowl and that 45% of the TVads during the event invited viewers to tweet about them.  它鼓吹其对电视的补充作用，并指出美国人在今年的超级碗发出两千四百万微博和45%的电视广告在活动期间邀请观众发关于他们的微博。  The firm has launched Twitter Amplify, a service that lets mediafirms and others tweet clips of shows or sporting events.  该公司已经推出了增强的Twitter，一个让媒体公司和其他企业的微博关注节目或体育赛事的服务。  These carry sponsorship messages from advertisers and make moneyfor both the TV company and Twitter.  这些可以从广告公司带来赞助消息并为电视公司和Twitter赚钱。  Old-fashioned TV companies see the opportunity too, and insist thesecond screen will not hurt their first, and primary, source of advertisingrevenue.  传统的电视公司也发现了这个机遇,坚持认为第二屏幕不会伤害他们首要的和初级的广告收入来源。  Viewers who are multitasking with other devices tend to tune infor longer, because they are commenting on the shows online or interacting withextra content through the networks apps.  携有其他设备的多任务观众往往收听时间更长,因为他们会在线发表评论或通过应用软件交流其他的内容。  A survey by Bra