GRE阅读练习：IT企业未来发展前途难测.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习：IT企业未来发展前途难测 GRE阅读练习：GRE阅读练习：IT企业未来发展前途难测 GRE考试精品课程训练  Information technology is everywhere.For companiesIT departments, that is a mixed blessing  信息技术无处不在，这点对于一个公司的IT部门来说祸福相依。  There is still plenty going on in the back office: the advent of cloud computing means that software can be continually updated and paid for by subscription, and that fewer companies will need their own data centres.  但是在后勤部门仍有大量这种进程：云计算的出现意味着软件能不断更新并被订购，而且越来越少的公司需要建立他们自己的数据库。  But the truly dramatic change is happening elsewhere.  但是真正戏剧性的变化却在别处上演。  Demands for digitisation are coming from every corner of the company.  资料的数字化已经成为公司各个方面各个层次的需求。  The marketing department would like to run digital campaigns.  市场部门想发起数字化运动;  Sales teams want seamless connections to customers as well as to each other.  销售团队想与客户及彼此保持亲密无间的关系;  Everyone wants the latest mobile device and to try out the cleverest new app.  每个人都想拥有必威体育精装版潮的移动设备，使用最智能的应用软件。  And they all want it now.  这些他们都想现在就实现。  Rich prizes beckon companies that grasp digital opportunities; ignominy awaits those that fail.  抓住数字化机遇的公司得到了丰厚的回报，忽略它的公司则没有得到它的眷顾。  Some are seizing their chance.  而有些则正在把握机遇。  Burberry, a posh British fashion chain, has dressed itself in IT from top to toe.  Burberry, 一个高档的英国时尚连锁店，从头到脚都包装上了信息科技。  Clever in-store screens show off its clothes.  智能的店内屏幕展示他们的服装。  Employees confer on Burberry Chat, an internal social network.  员工们则在其内部社交网Burberry Chat上商讨事宜。  This may explain why Apple has poached Angela Ahrendts, Burberrys chief executive, to run its own shops.  这或许解释了为何苹果公司挖走了Burberry的前主管Angela Ahrendts去经营自己店面的原因。  In theory, this is a fine opportunity for the IT department to place itself right at the centre of corporate strategy.  理论上，这是IT部门将自己置于公司战略中心的绝佳机会。  In practice, the rest of the company is not always sure that the IT guys are up to