公关活动计划总结.pptx

2021年度公关活动方案Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use.2021这里写年度主题阐述，例如：作为成都外乡外语培训机构XXEglish目前运营6所校区，预计2021年扩大至12所。面对急速扩张的形式，需要及时被市场听见、看见。扩大XXEglish在成都地区的知晓度，为本年度活动筹划和执行的根本任务。(具体工程具体分析不要照抄。)PART ONEPART TWOPART THREEPART FOUR活动排期重点活动往年回忆活动分类根据不同的节点和周期将全年活动拆分为不同的类型以便于统一筹划、宏观调控方便管理，降低执行时的本钱。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。全年活动设置时间节点及总体安排，长短线结合。维持品牌全年发声。重要活动节点介绍这里说一些类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。〞之类的话，自己编吧。PART ONE往年回忆这里说一些类似于“温故知新，从往年的公关活动中总结出了一些经验教训以及一些有价值的数据，为今年的活动做一些背书。〞之类的话，自己编吧。也可以写2021下半年Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types. Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.20Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.132014Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.Supporters say that the ease of use of presentation software can save a lot of time for people who otherwise would have used other types.也可以写2021上半年18181515121288第四季度第四季度第一季度第二季度第三季度第一季度第二季度第三季度主要数据〔活动场次或者参与人数〕年度主要数据〔活动场次或者参与人数〕Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna. PART TWO活动分类根据不同的节点和周期将全年活动拆分为不同的类型以便于统一筹划、宏观调控方便管理，降低执行时的本钱。人尽其才，物尽其用。更重要的是为了便于活动效果的的监控与总结。A针对目标受众、潜在客户即非现有客户的公关活动。尝试和不同品牌、机构单位合作，实现资源共享。挖掘潜在客户，扩大市场影响。增强品牌知晓度。强强联合借力打力。B参与人群针对既有客户、会员、受众、学员等等的活动。可以是增值效劳、会员聚会、折扣待遇等等优惠活动，以到达维系客户关系，为PA续费做铺垫的目的。C根