某咨询行业分析overviewonanalysis.pptx

A Primer on Analysis Overview Confidential Document;TABLE OF CONTENTS;LOGIC AND ANALYSIS CRITICAL TOSTRATEGY DEVELOPMENT;ANALYSIS IS MORE THAN NUMBER CRUNCHING;ANALYTICAL BIAS;CREATIVITY AND ANALYTICAL PERSEVERANCE AREIMPORTANT TRAITS FOR SUPERIOR ANALYSTS ;WHERE THIS PRIMER FITS;DON’T LIMIT YOURSELF TO THESE TOOLS;TABLE OF CONTENTS;RELATIONSHIPS HAVE MOST IMPACT WHEN DISPLAYED VISUALLY ;CHOOSE GRAPH SCALE THOUGHTFULLY;LINEAR VS. LOG;DATA RELATIONSHIP DETERMINES SELECTION OF SCALEThree Scales Most Common;WHEN SHOULD A LINEAR GRAPH BE USED?;WHEN SHOULD A SEMI-LOG PLOT BE USED?;WHEN SHOULD A LOG-LOG PLOT BE USED?;CIRCLE OR BUBBLE CHARTS OFTEN USED TO SHOW A THIRD DIMENSION;BUBBLE CHART EXAMPLECategory Growth Versus Gross Margin Versus Size;TABLE OF CONTENTS;DEFLATORS CORRECT EFFECTS OF INFLATIONConverts Variables from “Nominal” to “Real”;SELECT APPROPRIATE DEFLATOR DEPENDING ONTHE QUESTION YOU’RE TRYING TO ANSWER;BE CAREFUL WHEN MIXING EXCHANGERATES AND INFLATION ACROSS COUNTRIES;EXAMPLE: AN INTEGRATED CIRCUIT MANUFACTURER;TABLE OF CONTENTS;REGRESSION ANALYSIS IS A POWERFUL TOOL FORUNDERSTANDING RELATIONSHIP BETWEEN TWOOR MORE VARIABLES;ANY RELATIONSHIP BETWEEN VARIABLES X AND Y?;REGRESSION ANALYSIS ANSWERS THESE QUESTIONS;WHAT IS RELATIONSHIP BETWEEN X AND Y?;;HOW WELL DOES MY MODEL WORK OVERALL?;USE MULTIPLE REGRESSION TO SORT OUT EFFECTSOF SEVERAL INFLUENCES;MULTIPLE REGRESSION CAN ENHANCEPREDICTIVE ABILITY;OTHER REGRESSION EXAMPLES;QUESTIONS TO ASK BEFORE RUNNING A REGRESSION;TABLE OF CONTENTS;Define relevant competitive environment Basis of advantage (profit levers) Relative strengths/weaknesses of competitors Barrier to new competitors Effect of changes over time (technology, scale) Predict effect of one firm’s actions on Competitors (short term, reaction) Profit and cash flow of