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Social media: Developing a strategy for pharma Daniel Ghinn Director of Digital Engagement Creation Healthcare;The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organization with which the presenter is employed or affiliated. ? These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners. ;Insurer;Motivations to go online;% e-Patients by country ;Searching for health information after diagnosis;Searching for health information about chronic conditions;Challenges for pharma;‘Side effects’ mentions by therapy area;Opportunities for pharma;Online discussions about Parkinson’s Disease;The power of conversation;Overview: JJ Health Channel;Approach;In their words;In their words;Their advice;Potential of patient community;Overview;Observations;How it started;In their words;Making Sense of Diabetes;Making Sense of Diabetes;Making Sense of Diabetes;The strength of collaboration;Concept: Can You Feel My Pain?;International multi-language ;Facebook in multiple languages;European e-petition;Engagement via Twitter;Cross-language communication through photography;Engaging through partners;9 European patient groups equipped;Key steps;Daniel Ghinn Director of Digital Engagement Creation Healthcare;9、 人的价值，在招收诱惑的一瞬间被决定。七月-21七月-21Tuesday, July 06, 2021 10、低头要有勇气，抬头要有低气。22:07:3022:07:3022:077/6/2021 10:07:30 PM 11、人总是珍惜为得到。七月-2122:07:3022:07Jul-2106-Jul-21 12、人乱于心，不宽余请。22:07:3