供应链管理(第6讲).pptx

Chapter 2Supply Chain Performance: Achieving Strategic Fit and Scope;Learning Objectives;Outline;;Competitive and Supply Chain Strategies;公司竞争战略界定公司产品和服务满足顾客需要的类型。——定位！（大学？银行？） W-mart：成本 7-11：便利、新鲜、品种丰富 Dell：合理价位提供个人化、多品种产品，等待一周。 Compaq：选择、服务、及时 希望饲料：？ ;Business Strategy;Supply chain strategy: determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product.;The Value Chain in a Company (Figure 2.1);价值链： ——产品开发战略： ——营销战略： ——供应链战略：包括传统的供应战略、生产运作战略、物流战略；研究信息、库存、运输和生产设施决策。 供应链战略强调公司内部职能战略之间的密切联系。;;;战略匹配指竞争战略与供应链战略拥有相同??目标；既竞争战略设计用来满足顾客优先目标与供应链建立供应链能力目标之间的相互协调一致。 竞争战略必须与所有职能战略相互匹配。 不同职能必须恰当组织其流程与资源,以便成功实施这些战略。 ——如Dell 公共平台设计、公共零部件。;;Step 1: Understanding the Customer;;第一步：理解顾客;Understanding the Customer Lot size Response time Service level Product variety Price Innovation;Impact of Customer Needs on Implied Demand Uncertainty (Table 2.1) ;顾客需求;;边际收益高，需求预测非常不准确，产品脱销率高(如果产品经营成功)，产品销毁量大(如果产品经营失败);Correlation Between Implied Demand Uncertainty and Other Attributes (Table 2.2) ;;;Step 2: Understanding the Supply Chain;Supply chain responsiveness --- ability to respond to wide ranges of quantities demanded meet short lead times handle a large variety of products build highly innovative products meet a very high service level;;;Cost-Responsiveness Efficient Frontier (Figure 2.3);;The Responsiveness Spectrum (Figure 2.4) ;供应链反应能力图谱;;Step 3: Achieving Strategic Fit;Finding the Zone of Strategic Fit (Figure 2.6) ;;;;Comparison of Efficient and Responsive Supply Chains (Table 2.3);;;;Multiple Products and Customer Segments;多种产品和顾客群;Product Life Cycle;产品生命周期;;;Competitive Changes Over Time;竞争性随着时间变动;;Expanding Strategic Scope;;;;;;;;Different Scopes of Strategic Fit Across a Supply Chain;;;Summary of Learning Objectives;9、 人的价值，在招收诱惑的一瞬间被决定。七月-21七月-21Tuesday, July 06, 2021 10、低头要有勇气，抬头要有低气。22:10:0122:10:0122:107/6/2021 10:10:01 PM 11、人总是珍惜为得到。七月-2122:10:0122:10Jul-2106-Jul-21 12、人乱