巴斯夫公司KPI绩效考核体系构建研究.pdf

北京理工大学工商管理硕士（ MBA ）学位论文 摘要 中国市场竞争不断加剧，中国经济迅速腾飞，导致外资企业在中国市场日渐失去 了以往的优势和竞争力，企业如何留住优秀员工、如何激励员工为企业创造更多的财 富，渐渐被企业管理者和职业经理人所关注。科学的绩效考核体系，不仅可以有效地 激励员工，同时也是一种高效能的企业和员工管理的手段。本论文以巴斯夫大中华区 作为研究的对象，运用要素图示法、问卷调查法、对比研究法、面谈法等多种研究方 法，通过对其绩效考核体系构建方法及理论基础的研究，以及与其他相关外资企业绩 效考核指标设计内容及方法的比较，结合工作实际，分析巴斯夫绩效考核体系的合理 性及目前所面临的问题， 研究巴斯夫绩效考核的发展方向以及对巴斯夫绩效考核的对 策建议，继而解决巴斯夫公司绩效考核体系针对性的问题，构建不同于一般绩效考核 的战略导向 KPI 体系。 关键词： 绩效考核；战略导向；关键业绩指标 II 北京理工大学工商管理硕士（ MBA ）学位论文 Abstract With the fast development of the economy in China and the increasingly fierce market competition, the foreign enterprises are losing competitive advantages in Chinese market. How to keep good employees; how to motivate employees to create more wealth for the enterprises, has become bigger concerns for the management.An effective performance appraisal system not only motivates the employees, but also has become a necessity for human resourcesmanagement.Using BASF in greater China region as a study example, with analyzing methods such as graphic interpretation, questionnaire survey, interviews etc., this paper studies the design method and theoretical basis of BASF performance appraisal system. It also compares differences of indexes and contents with other performance appraisal systems. Applying to real situation, the paper proposes the development direction and suggests ideas for BASF performance appraisal system. It also offers solutions for the specific existing problems. This paper constructs different strategic development on KPI system. Key word：Performance Appraisal; Strategy Oriented; KPI III 北京理工大学工商管理硕士（ MBA ）学位论文