新英语视听说教程15课原文答案.pdf

精选文档 Unit 1 Differences Between Cultures Thinking Ahead Students are asked to discuss the following questions in groups. The reference answers for the questions are offered below: 1. How do you think about the word “culture ”? Culture is a word for people ’s “way of life ”, meaning the way they do things. A group of people has a separate culture when that group sets itself apart from others through its actions. Cultures are what make countries unique. Each country has different cultural activities and cultural rituals. Culture is more than just material goods, that is things the culture uses and produces. Culture is also the beliefs and values of the people in that culture. Culture also includes the way people think about and understand the world and their own lives. 2. Why should we study cross-cultural communication? Cross-cultural communication refers to the study of successful communications across different cultures. It concerns the understanding of tradition and modernization, consistency and change. As we understand some of the ongoing national characteristics of a people, we can examine how this culture is seen from the outside, how it interacts with other cultures and how it is changing. The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. The challenge is that even with all the good will in the world, miscommunication is likely to happen, especially when there are significant cultural differences between communicators. Miscommunication may lead to conflict, or