新编跨文化交际casestudy.pdfVIP

实用标准 Case 1 In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding.We should know that in Egypt as in many cultures, the human relationship is valued so highlythat it is not expressed in an objective and impersonal way. While Americans certainly value humanrelationships, they are more likely to speak of them in less personal, more objective terms. In thiscase, Richard ‘s mistake might be that he chose to praise the food itself rather than the total evening,for which the food was simply the setting or excuse. For his host and hostess it was as if he hadattended an art exhibit and complimented the artist by saying, ―What beautiful frames your picture are in. ‖ In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself －be it a family or a vast corporation －is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of the group. In this case: Richard ‘s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, 文案大全 实用标准 but it is notright to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poorRichard to have merely apologized would have seemed to him to be