第八章标准规范、工具和发展趋势2.pptx

数据挖掘;本章内容;8.1 数据挖掘标准与规范; 数据挖掘相关标准 CRISP-DM（交叉行业数据挖掘过程标准，Cross Industry Standard Process for Data Mining）。SPSS、NCR以及DaimlerChrysler三个在数据挖掘领域经验丰富的公司发起建立一个社团，目的建立数据挖掘方法和过程的标准 ;Crisp - DM;Business Understanding Phase Understand the business objectives What is the status quo? Understand business processes Associated costs/pain Define the success criteria Develop a glossary of terms: speak the language Cost/Benefit Analysis Current Systems Assessment Identify the key actors Minimum: The Sponsor and the Key User What forms should the output take? Integration of output with existing technology landscape Understand market norms and standards;Business Understanding Phase Task Decomposition Break down the objective into sub-tasks Map sub-tasks to data mining problem definitions Identify Constraints Resources Law e.g. Data Protection Build a project plan List assumptions and risk (technical/ financial/ business/ organisational) factors;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。八月-21八月-21Thursday, August 05, 2021 10、市场销售中最重要的字就是“问”。21:34:1321:34:1321:348/5/2021 9:34:13 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。八月-2121:34:1321:34Aug-2105-Aug-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。21:34:1321:34:1321:34Thursday, August 05, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。八月-21八月-2121:34:1321:34:13August 05, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。05 八月 20219:34:13 下午21:34:13八月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。八月 219:34 下午八月-2121:34August 05, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/8/5 21:34:1321:34:1305 August 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。9:34:13 下午9:34 下午21:34:13八月-21 ;Data Understanding Phase Collect Data What are the data sources? Internal and External Sources (e.g. Axiom, Experian) Document reasons for inclusion/exclusions Depend on a domain expert Accessibility issues Are there issues regarding data distribution across different databases/legacy systems Where are the disconnects?;Data Understanding Phase Data