NIKE品牌理念-课件.pptx

RETAIL THEATRE: ;NIKE: ;WHO ARE WE?: ; Started in 1962 with $500 Based on a handshake between two men Aim to make running shoes suitable for runners; Now has revenues of $11billion Operates in 160 countries with 24,300 employees Brands including Nike, Converse and Cole Hann;”If You Have a Body You Are An Athlete”;NIKETOWN LONDON: ;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。八月-21八月-21Friday, August 13, 2021 10、市场销售中最重要的字就是“问”。08:18:5508:18:5508:188/13/2021 8:18:55 AM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。八月-2108:18:5508:18Aug-2113-Aug-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。08:18:5508:18:5508:18Friday, August 13, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。八月-21八月-2108:18:5508:18:55August 13, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。13 八月 20218:18:55 上午08:18:55八月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。八月 218:18 上午八月-2108:18August 13, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/8/13 8:18:5508:18:5513 August 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。8:18:55 上午8:18 上午08:18:55八月-21 ;Opened 1999 by Michael Jordan Approx 3million visitors per year 68,000sqft over four floors ;Running club – 200 per week attend 160,000 units of stock 260 staff 1 in 5 through the door leave with a purchase;Our mission statement: Deliver premium consumer experiences at every touch point ;NIKETOWN LONDON: ;WHY DO WE CREATE THEATRE?: ;RETAIL THEATRE: ;HOW DO WE DO IT?: ;;HOW DO WE DO IT?: ;;HOW DO WE DO IT?: ;;HOW DO WE DO IT?: ;;;;HOW DO WE DO IT?: ;;;;;HOW DO WE DO IT?: ;;RETAIL THEATRE: ;HOW DO WE DO IT?: ;;;BRINGING THE BRAND TO LIFE: ;WHAT WOULD WE DO? : ;WHAT WOULD WE DO? : ;WHAT WOULD WE DO? : ;;WHAT WOULD WE DO? : ;by Colin Trask, contributor * ??03 Jan 2006 ????????????????????????????????????????????????????? Although the number is dwindling, there are those who recall the days of milkmen, gas station attendants and bank tellers. Now, we take care of most of those jobs ourselves, and seem happy to do it. There are few areas of our econo