cooking联合委员会报告版digitalcooking.pptx

Digital-Living Cooking in SUPOR SUPOR Innovation Design Team @SDA 2014.9 CONTENT Situation in China Draft Plan Projects Demo Synergy with SEB Next PART 1 SITUATION Situation on Digital-living in China Emerging E-Business IT / Cooperation 海尔Haier 空气盒子 空气净化器 空调 烤箱 美的 Midea 空气净化器 饭煲 九阳Joyoung 豆浆机 …… MI Smart Home …… JD JD+ 云家居、云健康、云车载 阿里云 Alicloud Midea TCL Hisense 360+TCL 空气净化器 饭煲 Manufacture INDUSTRY Situation on Digital-living in China Emerging E-Business IT / Cooperation Manufacture Infant Health Accessory Entertainment Security Auto / Travel Toys Cooking Living Jawbone MI Body Analysor Air Box iHealth BP TV TV BOX Smart Lock Camera Car Play OBD Remote Toys Baby Heart Monitor Baby Camera HUEs Plug Convertor OVEN etc. A.C. A.P. S.M. R.C. USER Watches PART 2 DRAFT PLAN UX Driving Research Design Test Specification Partners IT Platform RD Platform Quick Prototyping Test / Iteration(Update) …… Planning Strategy Websites Apps Connected Products M to M PLAN CONSUMER ENGAGEMENT Wechat Digitally …… E-COMMENCE Taobao JD Sunning CONNECTED PRODUCT Connected devices Apps Websites RP0 / RP1 RP2 RP3 RP Design Marketing Drivers NOW Consumer Insight Strategy  Confirmation Specification Recipes Research Cooking Experience Optimization IT / RD Synergy Short-term Projects PLAN PART 3 PROJECTS DEMOS RC demo EPC demo SUPOR APP demo 电压力锅、面包机、电炖盅 Air Purifier APP demo Projects Demos SUPOR APP demo Video EPC demo Flash Air Purifier APP demo Video PART 4 SYNERGY Synergy -System platform    IT system    Hardware platform -Products    SEB:    Cookeo connected    Arctifry connected    More connected products…    SUPOR:    EPC FH2 connected    Ari purifier connected    More… -Methodology Tools    Methodology tools on UX    RD tools    Design tools -Experiences    Risks(Legal, RD, Security, etc)    More… -External partners    App RD partners    Hardware partners -Concepts Ideas -Designs Synergy between SEB SUPOR PART 5 NEXT STEP Next Step First priority: Consumer insights, personas