埃伯特 商学精要（英文版第12版）教学手册ebert_be12e_im_01.docVIP

PAGE 2 Copyright ? 2019 Pearson Education, Inc. Chapter 1: Understanding Business Ethics and Social Responsibility Chapter Overview Just because others see something as ethical doesn’t mean you will agree. There is not always a yes/no, right/wrong, black/white answer to everything. We all develop a personal code of ethics that we carry over into our jobs. Sometimes we decide what is ethical based on what is acceptable to others—even though the behavior may be unethical. This chapter presents a discussion of business ethics, the role of a formal code of ethics, as well as business approaches to social responsibility. The chapter also discusses how the concept of social responsibility applies both to environmental issues and to a firm’s relationships with customers, employees, and investors, and how issues of social responsibility and ethics affect small business. Learning Objectives 2-1. Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace. 2-2. Distinguish social responsibility from ethics, identify organizational stakeholders, and characterize social consciousness today. 2-3. Show how the concept of social responsibility applies both to environmental issues and to a firm’s relationships with customers, employees, and investors. 2-4. Identify four general approaches to social responsibility and note the role of social responsibility in small business. 2-5. Explain the role of government in social responsibility in terms of how governments and businesses influence each other. OBJECTIVE 6 2-6. Discuss how businesses manage social responsibility in terms of both formal and informal dimensions and how organizations can evaluate their social responsibility. LIST OF IN-CLASS ACTIVITIES: INSTRUCTOR’S CHOICE Activity Description Time Limit 1. Ice-Breaker: What’s Ethical in Business? Students share their views on business ethics. 20 min. 2. Class Discussion: Ethical Judgment Making Students discuss how e