【Gartner】2022CMO领导力观察报告.docx

Chief Marketing Officer Leadership Vision 2022 3 Strategic Actions for Success Chief Chief Marketing Officer Leadership Vision 2022: 3 Strategic Actions for Success PAGE 4 Gartner PAGE 4 Gartner for Marketers Follow Us on LinkedIn Become a Client From Chris Howard, Chief of Research, Gartner As we head into 2022, we continue to feel the human toll of the global pandemic, but we already know it has been a watershed period in which attitudes and norms have permanently shifted — in our everyday lives and at work. Living through COVID-19 has increased social awareness — as have growing demands for equity for those who are underrepresented. Businesses have also changed. For many organizations, the pandemic has catalyzed digital business initiatives as we adapt to the demands of employees, customers and other stakeholders, who were forced into new digital options that they have now come to favor. B2B purchasers are happy to buy digitally, without a sales representative; B2C consumers are buying off social media platforms; employees are physically distributed and communicating asynchronously — and IT infrastructures must secure the organization despite this “anytime, anyway, anywhere” way in which we’re operating.  You and your team may be burning out, and it’s never been more important to prioritize your time and energy. In your role as a leader, you’ve now spent months adapting to change and delivering new solutions at speed. You and your team may be burning out, and it’s never been more important to prioritize your time and energy. To help with that, Gartner Leadership Vision provides top-level guidance to leaders and their teams on where to focus — based on our data-driven research. We’re providing detailed insights to our clients across dozens of roles, and we’re now excited to share excerpts with the business community beyond our clients. We hope this will help you to focus discussions with your teams, peers and other leaders, so you can more quickly and e