沃尔沃volvo品牌VI手册（2021年版）.pdf

Experience and Identity Guideline November 2021 Introduction This is your guide to the aspired Volvo brand experience and how to use the core visual elements that make Volvo stand out. It is for you and everyone else working for or with the Volvo brand. Regardless your role, a marketeer, a salesperson, a designer, an IT-developer, a technical engineer, a communicator, a business analyst, a service technician, an assembler, a manager or anything else, your work contributes to the Volvo brand perception. What is presented here is non-negotiable since distinction and consistency is critical to safeguard a strong, trustworthy brand to carry our business. Respect and adhere to this guideline, use your knowledge about the needs and preferences of your customers and stakeholders and take decisions on how to activate the Volvo brand in a specific situation or context. Together we build the Volvo brand. Contents Introduction 3 Typography 19 Layout principles 36 Digital interfaces 52 Service vehicles 70 Core and explore 4 Volvo Novum and Volvo Broad 20 Be generous with space 37 Volvo main UX principles 53 Striping for Volvo-branded service vehicles 71 Volvo tra