网络嬉皮士与小众文化传播.doc

PAGE 网络嬉皮士与小众文化传播 Net Hippies and Narrow Cast 姓 名: _ 学 号: 班 级： ___新闻学（广告）___ 指 导 老 师： 职 称： 日 期：  目 录 摘要 ………………………………………………………………………………… 3 Abstract ……………………………………………………………………………… 3 一、旧嬉皮士的概念 ……………………………………………………………… 4 二、网络嬉皮士的概念 …………………………………………………………… 5 （一）、网络嬉皮士与传统嬉皮士的相通性……………………………………… 5 （二）、网络嬉皮士与传统嬉皮士的差异性……………………………………… 5 三、网络嬉皮士的表现 …………………………………………………………… 5 （一）、网络嬉皮士出现的条件…………………………………………………… 6 （二）、网络嬉皮士表现的行为…………………………………………………… 6 四、网络嬉皮士与小众文化………………………………………………………… 10 五、小众文化的传播模式…………………………………………………………… 11 六、小众文化的发展方向…………………………………………………………… 12 参考文献 …………………………………………………………………………… 15 结语（致谢）………………………………………………………………………… 16  网络嬉皮士与小众文化传播 Narrow Cast and Net Hippies Phenomenon 摘要： 随着媒介的细分与发展，信息传播方式渐渐由传统的“大众传播”转向现代的“小众传播”，物以类聚人以群分的道理恒古不变。小众传播最显像的表现方式无疑就是网络传播，因为网络的普及，网民迅速增加，尤其当下年轻人对网络可谓相当熟悉。于是出现了一种网络嬉皮士现象，颇有当年嬉皮士文化的倒戈之势。新嬉皮士们有着嬉皮士鼻祖的愤世嫉俗和特立独行。从网络嬉皮士现象可以窥查到当今信息传播的新趋势，即走向分众小众。本论文试从传播学角度进一步探讨游弋于主流之外的这股小众力量的传播模式及其自身的发展方向。 关键字：网络嬉皮士、小众文化传播 Abstract: With the division of labor and the development of media, the spread way of information has transferred from “mass communication” to “narrow cast”, but the principle of “bird of a feather flock together” will never change. Undoubtedly, the most obvious expressive way of narrow cast is Network Communication for the popularity of Internet, the rapid increase of Netizen and their familiarity about web.Nowadays, a new group of people called “Net Hippies” occurs, trying to be subversive as the previous Hippies in 20th century. They inherited the impulsiveness and rebellious character from Hippies originator. We can pry about some new trends of information spread from those Net Hippies. My essay further discusses the spread model of this small group which is isolated from mainstream and its self-development direction. Keywords：net hippies、narrow cast 从网络嬉皮士现