网络媒体与传统媒体的优势互补与整合.doc

STYLEREF 标题 1,(章标题) 摘要 PAGE III 本科毕业论文 （网络媒体与传统媒体的优势互补与整合） 年 月 摘 要 长期以来，中国形成了以电视、报纸、广播为主的传统媒体格局。自互联网这种新媒体产生以来，这种格局发生了改变。近年来，中国的网络媒体进入了蓬勃发展的阶段，网络的兴盛壮大对传统媒体开始构成了威胁。在这一阶段以后，中国长久以来形成的传统媒体格局发生了深刻的变化。在不同的领域，网络媒体与传统媒体之间既有竞争，同时也有互补与融合。而媒体的互补与整合将是未来的发展趋势。本文以网络媒体与传统媒体共存的现状为背景，从介质特性、广告、新闻报道等角度来论述两类媒体在竞争中同时又充满着互补与融合的辨证关系。 全文共分五部分，绪论部分对研究做了总体评述；第一章论述了传统媒体的优势与不足；第二章论述了网络媒体的优势与不足；第三章是从介质特点、新闻报道等角度出发，对网络媒体与传统媒体之间存在的互补与融合关系进行了论述；最后是结论。 关键词 网络媒体；传统媒体；互补；整合 **大学本科生毕业论文 PAGE 2 Abstract There has been set a construction for traditional media which gives priority to the television, broadcasting and newspaper since long ago in China. Great changes have taken place since the birth of a new kind of media of the website of network. Especially in resent years, the network media of China has coming into a moment of flourish development, and at the same time, the grandness of network has becoming a menace to the traditional media. There is both competition and coordination, or the amalgamation between the traditional media and the network media. Moreover, the coordination and the conformity of the media is the direction of the future development. This study puts the concomitant actuality of the traditional media and the network as a background, and discusses the relationship between the two kinds of media. To the traditional media, the rising of the network media brings both challenge and opportunity. Although the network media has changed the visage of the traditional way of transmits, it does not mean that the network is going to take the place of the traditional media. The full text is divided into five parts, the first makes an overall review; the first chapter discusses the advantages and disadvantages of traditional media; the second chapter discusses the advantages and disadvantages of network media; the third chapter is from the dielectric characteristics, news reports and other point of view, the network media and traditional medi