商务英语阅读（上册）全套教学课件汇总.ppt

Language points White Rabbit milk candy 大白兔奶糖, 是位于中国大陆上海冠生园出品的奶类糖果，1959年开始发售以来深受各地人民欢迎。商标是一只跳跃状的白兔，形象深入民心。 UP PREV. NEXT Language points Zhang Guozheng 张国政，著名的举重运动员，多次在世界级举重比赛中获得冠军。 UP PREV. NEXT Language points The Ministry of Commerce 商业部 UP PREV. NEXT Language points 3- inch golden lotus 三寸金莲。三寸金莲跟我国古代妇女裹足的陋习有关。 UP PREV. NEXT Language points the flagship store 旗舰店，就是企业在营销管理过程当中处于某地级别最高的品牌形象展示店，一般来讲就是位置极佳，客流极强、销售极好的地方样板店。 UP PREV. NEXT Language points It now employs more than 70 workers, who make comfortable, low-priced shoes for the middle-aged and the elderly, its chairwoman Fang said. 本句话是chairwoman Fang所说的内容，其中who引导的 非限制性定语从句修饰先行词workers。本句译为：董事长房女士表示，公司雇佣了70多位员工，专为中老年顾客制作舒适低价的鞋子。 UP PREV. NEXT Language points Today it has overcome the outdated, parochial connotations that go with being a heritage brand with new medicines and opening chain stores in shopping malls. 本句中that引导的定语从句修饰先行词connotations. “with new medicine and opening stores in shopping malls” 在句中作方式状语。本句译为：而今天的同仁堂，已经摒弃了那种以老字号自居的守旧心态，推新品，开新店，其连锁药店已遍布各大购物中心。 UP PREV. NEXT I. Answer the following questions based on the text. 1. What can we know about White Rabbit milk candy from the first paragraph? Former U.S. President Richard Nixon took home some White Rabbit milk candy as a special gift from Premier Zhou Enlai. Reference I. Answer the following questions based on the text. 2. How many brands were given the designation of “time- honored brand”? And what are the selection criteria? 430; these brands must have been in existence before 1956 and highly popular among customers. Reference 3. What do visitors to Tianjin complain about when they go to the flagship store of Goubuli? They complain about the bad service there. I. Answer the following questions based on the text. Reference 4. Why Wangmazi, the most famous and long- standing brand of scissors, went bankrupt in 2004? They were defeated by fake and infe