MBA《战略管理》教学配套课件.ppt

Mission Objectives External Analysis Internal Analysis Strategic Choice Strategy Implementation Competitive Advantage The Strategic Management Process Corporate Level Strategy Which Businesses to Enter? ? Vertical Integration ? Diversification Logic of Corporate Level Strategy Corporate level strategy should create value: 1) such that businesses forming the corporate whole are worth more than they would be under independent ownership 2) that equity holders cannot create through portfolio investing ? a corporate level strategy must create synergies Therefore, ? economies of scope - diversification Integration and Diversification Integration Diversification Customer Distribution Focal Firm Supplier Raw Materials Forward Backward Current Businesses No Links Many Links Unrelated Related Other Businesses Other Businesses Types of Corporate Diversification Product Diversification: Geographic Market Diversification: Product-Market Diversification ? operating in multiple industries ? operating in multiple geographic markets ? operating in multiple industries in multiple geographic markets At a general level… Types of Corporate Diversification Limited Diversification Related Diversification Unrelated Diversification ? single business: 95% of sales in single business ? dominant business: 70% to 95% in single business ? related-constrained: all businesses related on most dimensions ? related-linked: some businesses related on some dimensions ? businesses are not related At a more specific level… Product and Geographic Diversification Possibilities: ? single-business in multiple geographic areas ? single-business in one geographic area ? related-constrained in one or multiple geographic areas ? related-linked in one or multiple geographic areas ? unrelated in one or multiple geographic areas Note: ? relatedness usually refers to products ? seemingly unrelated products may be related on other dimensions Competitive Advantage If a diversification strategy meets