某汽车公司财务信息系统介绍.ppt

第九十五页，共一百零八页。 Follow The Money Concepts Leverage Production Programming Know the Profitability of Product Portfolio Program Aggressively on High-Margin Products and Conservatively on Low-Margin Products Work with PD and Manufacturing to Grow High- Margin Business Manage Product Allocation to Minimize Marketing And Maximize Profits 第六十三页，共一百零八页。 Follow The Money Concepts Grow Non-Traditional Business Channels Run the Channel as a Profit Center Maximize Total Profit for Every Definable Sub-segment Pursue Win-Win Opportunities with These Customers on High-Margin Products and Services Work on Unique Product Opportunities Focus on Service and Make Yourself Indispensable Manage Residual Values 第六十四页，共一百零八页。 Follow The Money Concepts Business Regional Sales Staff Establish Businesses for Each Zone Manager Make Sure They Know the Profit of Every Product and Service They Sell Develop Regional Profit Improvement Plans that Exploit Growth Opportunities on Profitable Business Focus on Dealer “Turns” to Improve Wholesale Volumes Leverage Regional Resources on High-Margin Production with Open Capacity 第六十五页，共一百零八页。 Follow The Money Concepts Leverage Retail Marketing Know the Profit of Every Product for Every Type of Financing Establish Process to Prioritize Marketing on High-Margin Production Focus on Filling Open Capacity on High-Margin Products Drive Synergies with Supporting Adjacent Businesses Balance Out Old Products Early Target Marketing by Region and Customer Protect Residual Values 第六十六页，共一百零八页。 Follow The Money Concepts Price Strategically to Improve Margins Know the Profit of All Products, Options, and Packages Use Pricing as a Tool to Increase Value on High-Profit Products (or Options) Price Aggressively to Improve Margins on Low-Margin Products Reduce Complexity and Simplify Product Offerings (Validate with Market Research) Price Often to Minimize Market Effect of Increases 第六十七页，共一百零八页。 Follow The Money Concepts Eliminate Waste – Focus on Cash Establis