某车轮分公司的现在的营销策略探究.docVIP

某车轮分公司的现在的营销策略探究 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：某车轮分公司的现在的营销策略探究 1 第一章 绪论 3 第二章 相关理论及研究基础 7 第四章 FAWAY车轮公司车轮产品市场营销工作现状的分析 9 第五章 FAWAY车轮公司车轮产品市场营销策略的优化 9 第七章 结论 11 文2：某企业员工非物质激励策略探究 12 （1）理论意义。 15 （2）实践意义。 15 参考文摘引言： 24 原创性声明（模板） 24 文章致谢（模板） 25 正文 某车轮分公司的现在的营销策略探究 文1：某车轮分公司的现在的营销策略探究 Abstract FAW FAWAY Automobile Components . Wheel branch Company (hereinafter was called as FAWAY Wheel for short)， was founded in 1953， it is a wholly-owned subsidiary of Changchun FAWAY Automobile Components . It has a lot of experience and top management level because of the internal market of FAW in the past several decades. But because of the fast development of Chinese auto market， the competition in auto industry is very fierce in quality， costing and appearance and other aspects. All the OEM begin to change the old Purchase model and look for the better supplie that have high quality and low costing. The component supplie’ competition are fiercer and fiercer， many external supplie join in FAW Groups’ market. On the one hand， the FAWAY Wheel’s status has a big risk in the FAW Group， they must make the best to maintain the market share. On the other hand， they must expend the market because the status is very woe， it is a big challenge for the FAWAY Wheel that is in a low competition environment for a long time。 In the current situation， it is very urgent to make a effective marketing strategy. Depending on its product strategy， price strategy， place strategy and promote strategy。 FAWAY Wheel can organize many kinds of work to give the customer satisfactory product and service， and the realize their business goal. The market shares ofFAWAY Wheel meet a big challenge. Making a better marketing strategy can help the FAWAY Wheel build a better marketing team ， make a better marketing place and a better price system， promote Product upgrading， clear their market positioning， and then improve the product competitive power， increase the marketi