- 1、本文档共22页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Pandora Growth Strategy in Mainland China
2019 Bain Case Competition | Team Polaris
2
Executive Summary: Pandora’s growth strategy in Mainland China jewelry market by
store expansion, sales per store improvement and omni-channel strategy
Source: Polaris Analysis
Analysis
Dimensions
Implications
Market
Market Overview
Industry Trends
Key Drivers
Customer Analysis
Competitive Analysis
Strategy Design
Offline Strategy
Store Expansion
Sales Per Store Improvement
Online Strategy
Enter new platforms
Optimize operations
Omni-channel Strategy
Implementation
Implementation Timeline
Risk Mitigation
Financial Forecast
Pandora should follow market trends and customer needs to find growth opportunities
Based on position of “a warm jewelry brand”, Pandora should implement strategies to regain healthy growth in Mainland China
Achieve healthy revenue growth in Mainland China jewelry market
3
Agenda
Market
Market Overview
Customer Analysis
Competitive Analysis
Strategy Design
Implementation
4
China entry luxury jewelry market shows growth potential and online sales is
increasing, driven by both demand and supply sides
Trend1: China entry luxury jewelry perform better within
growing fashion jewelry market
China fashion jewelry market value,
RMB Bn
21.2
24.1
27.7
31.1
33.3
35.9
48.0
56.0
64.0
72.0
79.0
2013
2015
2023E
2017 2019E
2021E
69.2
112.3
80.1
91.7
103.1
13’-18’
CAGR
18’-23’
CAGR
120.9
7.2%
7.6%
85.0
7.5%
9.2%
Entry Luxury Mass Fashion
6.7%
4.8%
11.2
China Online jewelry sales, RMB Bn
41.8
Online 2013
Penetration 2%
2018
6%
Trend2: China online jewelry market is growing rapidly, despite low online penetration rate
Purchase / Research Channel
+30.1%
Purchase
Offline
Offline
Only
Online
Online Offline
Research
Online
Only
100%
Drivers
Source: Euromonitor; BCG; Polaris Analysis
Demand Side
Supply Side
Higher disposable income
Stronger willingness to consume Consumer structure transformation
Refined regulations for e-commerce
Product innovation meeting dynamic needs
您可能关注的文档
- 1 招聘模式之网络渠道 - 最常用.覆盖最广的简历渠道 - 课件.pdf
- 2. 招聘模式之内部推荐 - 性价比最高.顶尖互联网公司50%人才来源地 - 课件.pdf
- 3.招聘渠道之中高端猎头招聘 - 最昂贵,也是最核心高潜人才引入方式之一 课件.pdf
- 4 招聘渠道之社交新媒体 - 最全面.挖掘核心高潜发展最迅猛的互联网引才模式 - 课件 2019.pdf
- 6 校园招聘 - 最深入.培养具备企业DNA生力军和核心高潜的途径 - 课件.pdf
- 1. 招聘规划 - 做到有方向有节奏,实施不慌张 - 课件.pdf
- 2. 招聘需求分析 - 招聘到位之前提 课件.pdf
- 3.胜任力模型设计与应用:知其然也知其所以然 课件.pdf
- 5.DISC行为与沟通风格测评 - 最简易可信的科学识才测评之一 - 课件.pdf
- 1 高效面试法则:企业长中短期战略辩才之基础 - 课件.pdf
专注网络微课,你想要的课程我都有!得到、喜马拉雅、知乎、十点课堂、网易云课堂、腾讯课堂、混沌大学、插坐学院等网络微课平台的课一网打尽! 包涵:职场、亲子、财经、股票、英语、考证等资源。
文档评论(0)