PERODUA公司分析报告-英文.docxVIP

PERODUA公司分析报告-英文 PERODUA was established in 1993, is a joint venture company between Malaysian and Japanese partners. PERODUA is the one of the top company in the automotive industry in Malaysia. Competitors Perodua has in fact only a few competitors in Malaysia. Proton savvy is the major competitor nowadays because it is the most fuel-efficient car available in Malaysia. Each kilometer consumes only 8sen. Savvy cost between RM 33549 and RM 43182 with a 1200cc engine. Protons mission is to provide affordable car to customer and they focus on being the first choice of automobile products and services. However, its original mission was spoilt after the economic recession of 1987 when the Yen got stronger and Japanese parts cost more. Naza sutera is also another compact car with price range of RM35988 to RM39988 and 1100cc engine. Although it has a similar pricing strategy and technology with Perodua, Naza Sutera had lost in terms of design which is the major factor that attracts youngster in their buying decisions. Naza Kia objective is the commitment towards building an efficient after sales network and achieve customer satisfaction through quality, versality, and affordability. Toyota Yaris is one of famous compact car due to its famous brand with reliable performance and experience, safety features, modern design. Yaris equipped with a 1497cc engine and cost between RM52789 and RM100408 each. Some consumers may not be able to afford the price because import cars have higher price and tax amount than local brand. Toyota mission is moving forward because they believe theres no best, but only being better through the passion for innovation and discovery. Suzuki Swift is equipped with a 1490cc engine and cost around RM84146.50. Swift is a compact car with modern design and good safety features that focus on outgoing personality and more active. They will seek for the mini car which looks sportier and affordable for the beginning of their life journey. Perodua also