大数据背景下的企业财务风险管理问题研究-以阿里巴巴集团为例.docxVIP

大数据背景下的企业财务风险管理问题研究——以阿里巴巴集团为例 摘要 在如今互联网的迅猛发展的前提下，诸如大数据和云计算之类的观点和技术也正在融入如今的社会生活。利用高科技的大数据技术构成强效的企业管理，大数据技术还可用于改善企业的财务绩效，提升企业的决策效率，加强企业财务信息的准确及有效性，并且还可以通过及时查看企业目前的财务状况，实时的分析企业所面临的财务风 险，提早发现企业或许可能存在的财务风险，继而能够拟定相关策略来规避风险。虽然大数据技术的普及和运用明显地提高了企业的工作效率，但同时也给企业带来了更大的风险与挑战，在云计算时代，市场上复杂多样的信息数据数量正在迅速增加，此外加上市场环境变得更加庞大繁杂，这导致企业更容易得到错误或者无关财务的信息，这对企业的风险识别和应对能力提出了更高的要求，同样也给企业管控风险增加了难度。故传统财务风险管理模式已无法满足现代企业的需求，不再适合如今的企业，因此如何探寻出适合现在数据化时代的新型管理模式成为了各个企业的首要任务。本文基于大数据背景，将阿里巴巴集团作为研究的对象，通过运用文献综述法、案例分析法，从它的财务风险管理的现状找到它存在于财务风险管理中的问题，并对问题的缘由进行分析，继而提出相应的处理方法和防范措施，为企业在大数据时代如何更好地对财务风险进行预防和管控，继而实现企业的健康可持续发展提供了参考，为其他类似企业提供了借鉴。 关键词：大数据，财务风险，财务风险管理 Research on Enterprise Financial Risk Management under the Background of Big Data——Taking Alibaba Group as an Example Abstract Under the premise of the rapid development of the Internet, opinions and technologies such as big data and cloud computing are also being integrated into todays social life. The use of high- tech big data technology to form a strong corporate management, big data technology can also be used to improve the financial performance of enterprises, improve decision-making efficiency, enhance the accuracy and effectiveness of financial information, and can check the current financial status of the enterprise in time Analyze the financial risks faced by the enterprise in real time, discover the possible financial risks of the enterprise in advance, and then be able to formulate relevant strategies to avoid risks. Although the widespread application of big data technology has significantly improved the work efficiency of enterprises, it also brings greater risks and challenges to enterprises. In the era of cloud computing, the number of complex and diverse information data on the market is rapidly increasing. In addition, the market environment has become larger and more complicated, which makes it easier for companies to get wrong or irrelevant financial information, which is important for corporate risk identification and risk response capa