保温杯在阿里巴巴国际站采购节的营销策划.docxVIP

PAGE PAGE 2 保温杯在阿里巴巴国际站采购节的营销策划 摘 要 9月采购节，金九银十，9月是传统外贸采购高峰，被称作是外贸行业的双十一。外国人选择在9月通过阿里巴巴国际站进行采购批发，同样国内1688的商人节，中国人也喜欢在国内的商人节进行批发大量的商品。为了更好的协助中国卖家在阿里巴巴国际平台上进行销售，设立了Alibaba国际网站。国内1688与国际站一样都属于阿里巴巴集团名下，这两者都是B2B的信息平台，供应商通过发布供求信息以期达到宣传或销售的目的，至于实际的交易贸易双方可自由选择，可线上也可线下。供应方和采购方大多都是公司或工厂。区别在于阿里巴巴对两个平台的定位，中国站肯定是针对国内宣传，针对国内批发，因此关注这个平台的多是国内的商家，而国际站的宣传力度主要放在国 外，关注的也是国外的商家和国内做外贸这块的商家，针对的是国际批发。关键词： 销售、采购 、批发 ABSTRACT September is the peak of traditional foreign trade purchasing, which is called the double 11 of foreign trade industry. Foreigners choose to purchase and wholesale through Alibaba international station in September. Similarly, Chinese people like to wholesale a large number of goods on the 1688 merchants day in China. In order tobetter assist Chinese sellers to sell on Alibaba international platform, Alibaba international website has been set up. Domestic 1688 and international station are under the name of Alibaba group, both of which are B2B information platforms. Suppliers publish supply and demand information in order to achieve the purpose of publicity or sales. As for the actual transaction, both parties can choose freely, either online or offline. Suppliers and purchasers are mostly companies or factories. The difference lies in Alibabas positioning of the two platforms. China station is definitely aimed at domestic publicity and domestic wholesale. Therefore, most domestic businesses pay attention to this platform, while international station mainly focuses on overseas publicity, focusing on foreign businesses and domestic and foreign trade businesses, aiming at international wholesale. Last year, the total transaction volume of Alibaba international platforms September purchase Festival increased 133% year on year, the number of orders increased 128% year on year, and the number of buyers paid increased 83% year on year. It can be seen that the purchasing Festival has not been greatly affected by the epidemic. Key words: SALE PURCHASE WHOLESALE 一、引言 目前，诸多营销工