HUD产业研究报告.pdf

August 2021 Automotive HUD Industry Report, 2021 Abstract HUD industry research: rapid adoption of OEM HUD in vehicles is under way and Chinese auto brands perform well. Head-up display (HUD) projects key information onto the transparent media or windshield before the driver for him/her to look down on the cluster and navigation less frequently. So far there have been three types of HUDs mass-produced: C-HUD, W-HUD and AR-HUD. In 2025, the penetration of OEM HUD in China will outstrip 30%. According to our statistics, in 2020, 692,000 passenger cars in China packed OEM HUDs, an annualized spurt of 101.2%, with the penetration up to 3.7%, 2.0 percentage points higher than the previous year. In 2021, the penetration of HUD sustains growth and is expected to be 8% or so at the end of the year, compared with nearly 5% in the first half. It is conceivable that the figure will exceed 30% in 2025. Three reasons stand out. First, larger size and more information displayed make HUD a third screen for an intelligent cockpit, which is accompanied by higher level of vehicle intelligence and upgrade of projection technology. Second, Chinese leading automakers like Great Wall Motor, Geely, Hongqi and NIO quicken their pace of applying HUDs in their vehicles, and lower their prices to the range of RMB100,000 to RMB150,000. Third, the production-ready AR-HUD will boom in the 3 or 5 years to come. report@ 2 Abstract OEMs work hard on W-HUD and push on w