巴西汽车市场2019.pdf

THE FUTURE OF AUTOMOBILES IN BRAZIL By Célia Sassano | December 2019 IPSOS FLAIR COLLECTION There are a number of factors affecting and transforming On the other hand, there are new forms of mobility and new the Brazilian automotive market today. On the one hand modes of convenience entering the market. Not to mention there is a new generation of consumers more concerned the financial crisis that is reducing the purchasing power of with the environment and less interested in owning a car. the average Brazilian. YOUNG PEOPLE ARE REPLACING OWNERSHIP WITH EXPERIENCE Young people today are acquiring less material goods, such With this, ownership of a car is no longer a symbol of status as homes and cars, and prefer to invest in experiences, and independence for these Brazilians, who obtain a driving adventures and travel. This change in behavior highlights that license (CNH) later than those before them. In the last four younger generations are more inclined to value sharing more years there has been a 30% decrease in the number of than ownership. licenses issued (see figure 1). If they need something, they rent it and share it. Mindful of Younger generations delay getting a driver’s license until the constant financial crises, they prefer to invest in what their early 30s, when they start a family, have a child and brings them the most pleasure. And on what makes them become more stable professionally. This also explains the happier, more sociable, and better in social. Talking about a steady reduction in the sales of entry-level vehicles and the trip, an international experience or an exchange program is growth in more complete models, including bigger cars with more exciting than own