普华永道：全球娱乐及媒体行业展望：2022-2026年精要【英文版】.pdf

Perspectives from the Global Entertainment Media Outlook 2022–2026 Fault lines and fractures: Innovation and growth in a new competitive landscape About this report It is our pleasure to welcome readers to the annual Global Entertainment Media Outlook 2022–2026. Now in its 23rd year, the Outlook is the premier source of information, forecasts and insight into the continuing evolution of this compelling and ever-expanding sector. To use a term that entertainment and media (EM) and money on the complex and increasingly immersive consumers may be familiar with, the Outlook Perspectives EM experiences that are available to them. Report is a mashup—in the best sense of the word. Each year, we gather, examine and question a deep collection of Our colleagues on the PwC industry team always look proprietary industry data and forecasts. Next, our global forward to collaborating on this report. It offers us the team of experts from more than a dozen countries discuss opportunity to share and compare data, develop new and debate the trends we see in the market, in our client insights and forge stronger connections across segments work and in our daily lives. The result is a unique body of and territories. Each year, the feedback we receive shows intelligence and foresight that companies and investors all that the report helps you do the same. If you’d like to learn over the world can rely on as they plot strategy and action. more about how our findings and thinking can help your business, contact your local PwC team (see page 22) or The core of the Outlook is our comprehensive five-year reach out to one of us. forecasts of consumer and advertising spending for 14 segments across 52 territories. And this year, as we struggle—not always successfully—to put the disruptions of the COVID-19 pandemic behi