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Lesson 26
Wanted: a large biscuit tin;contents;Part 1 Warming up;滴滴香浓,意犹未尽。(麦斯威尔咖啡 )
good to the last drop
挡不偏的诱惑。(可口可乐)
you cant beat the feling!
服从你的渴望 (雪碧)
Obey your thirst
;汰渍到,污垢逃。
tides in, dirts out.
一朝拥有,别无所求。(精工手表)
the first ever the last youl ever end.;wanted adj. 受通缉的,征集的
Wanted: a secretary;Part 2
Words and expressions;New Words;New Words;New Words;wanted;influence? ;influence? ;Influence ;Pride ;Pride ;;;Exert ;;;;;;;;manufacturer;Useful Phrases;Useful Phrases;Useful Phrases;Useful Phrases;;;;;;Part 3 Notes on text ;1. No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选???自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。;flu 流感;拉丁文 fluere(流动)
influenza 传染性疾病, 影响(古罗马人迷恋占星术,认为瘟疫 是由于星体运动影响人体体液流动产生的)
fly,flood,flee(水里流动、天上流动、地上流动);pride n. 骄傲
pride oneself in=take pride in
The university prides itself in its beautiful campus.
The university takes pride in its beautiful campus. The university is proud of its beautiful campus.
;taste n. 品味
have a bad taste of clothes 衣服品味很差
have a good taste of men/women 很会识人
have a poor taste of architecture欣赏建筑的品味很差 a taste of humour 幽默的品味;exert v. 施加
exert pressure on sb. 对某人施加压力
exert influence on sb. 对某人施加影响
exert control on sb. 对某人施加控制
exert fascination on sb. 对某人施展魔力
;Environmental groups are exerting pressure on the government
Her husband exerted a lot of pressure on her.
He exerted all his influence to make them accept his plan.
advertising exerts a subtle influence on us.;subtle adj. 微妙的,精细的
= not noticeable but important
a subtle approach 一种微妙的办法
a subtle flavour 一种隐约的气味
a subtle difference 一种轻微的差别
a subtle change 一点微小的变化;2.In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
做广告的人在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本性,并把人的弱点进行
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