国际商务11版 英文习题TBChap015.docx

15- PAGE 95 Copyright ? 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 15 Entry Strategy and Strategic Alliances ? True / False Questions? 1. The choice of which markets to enter should be driven by an assessment of relative long-run growth and profit potential.??True????False ? 2. The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.??True????False ? 3. The value an international business creates in a foreign market depends on the suitability of its product offering to that market and the nature of indigenous competition.??True????False ? 4. Educating customers is a part of pioneering costs.??True????False ? 5. A strategic commitment can be reversed by the top management according to their convenience.??True????False ? 6. Small-scale entry allows a firm to learn about a foreign market while limiting the firms exposure to that market.??True????False ? 7. Exporting is most appropriate when lower-cost locations for manufacturing the product can be found abroad.??True????False ? 8. Tangible property includes patents, designs, copyrights, and trademarks.??True????False ? 9. Licensing limits the firms ability to realize experience curve and location economies by producing its product in a centralized location.??True????False ? 10. Franchising enables a firm to quickly build a global presence.??True????False ? 11. The most typical joint venture is a 25/75 venture.??True????False ? 12. A wholly owned subsidiary limits a firms control over operations in different countries.??True????False ? 13. Brand names are generally well-protected by international laws pertaining to trademarks.??True????False ? 14. A joint venture is often politically more acceptable than a wholly owned subsidiary and brings a degree of local know